Episode 6: Tony Giordano: 10 Most Common Questions About Lead Generation in Real Estate
Hello KWA • February 5, 2025
Episode 6: Tony Giordano: 10 Most Common Questions About Lead Generation in Real Estate

Corporate Speaker soon to hit the International Keller William's Training Conference Family Reunion, Tony Giordano guests on this content packed episode on The 10 Most Common Questions About Lead Generation in Real Estate. He answers the 10 intriguing questions below:
- What are the most effective ways to generate high-quality leads online?
- How can agents optimize their websites for lead capture?
- What is the best way to follow up with leads without seeming pushy?
- How do you qualify leads to focus on serious buyers and sellers?
- What role does social media play in building a consistent lead pipeline?
- How can agents leverage partnerships with local businesses to generate referrals?
- What’s the difference between cold, warm, and hot leads, and how do you handle each?
- Are open houses still effective for lead generation in a digital-first world?
- How can paid ads (Google Ads, Facebook Ads) be structured for maximum lead ROI?
- What are some creative lead magnets that work well for real estate agents?
Listen to the full episode now!
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Joining us today is Dodge Ward, Senior Finance Manager and a trusted mortgage advisor based in Southern California, bringing a wealth of expertise to the table with a degree in economics and a sharp understanding of both local and national markets. Known for delivering personalized solutions that align with each client's unique goals, he makes the mortgage process not just manageable but truly rewarding. Beyond the world of mortgages, he’s a former Division 1 golfer who brings the same precision and focus to his professional relationships. His approachable style, coupled with a great sense of humor, turns what can be a stressful journey into a confident and seamless experience. Get ready to learn, laugh, and gain valuable insights as we dive into the world of mortgages and more! Contact Dodge Ward: (805) 259-6686 Dward@rmaloans.com Listen to the entire episode here . ๏ปฟ Leave us a voicemail with your question for a future episode here: https://www.speakpipe.com/kwadvisorsca

August brings exciting developments in the SoCal real estate market! Here’s what's happening: Market Dynamics: Witnessing intriguing shifts, especially in high-demand areas. Whether you're looking to buy your first home or considering selling, this is a pivotal time to explore opportunities in Southern California. Interest Rates: Still a major influencer in purchasing decisions. Keep updated on how they impact your potential investments. Stay Informed: Dive deep into local trends to strategically navigate your real estate decisions. For deeper insights, reach out to us! Read the full Southern California Market Report and stay ahead in your real estate journey! Thinking of buying or selling in the SoCal area? Our local expertise is just what you need for personalized advice and effective strategies based on the most recent market data. Resources: Browse Listings : Find your dream home among our curated selection. Find an Agent: Connect with our experts for personalized advice and guidance. Join Keller Williams : Explore exciting career opportunities and be part of a winning team. Click, explore, and make your real estate decisions with confidence!